A founder-led agency built around senior creative ownership.
Sami KassirFounder and creative lead
Own The Feed was built on a simple observation: most companies do not lack stories, expertise or creative potential. They lack a senior operator who can recognize the useful material, turn it into a repeatable format and make sure the work gets delivered well.
The agency is founded and led by Sami Kassir. Sami has built LinkedIn authority systems for technical companies, created short-form series for consumer brands and led social content across agency, contract and in-house roles.
Sami leads every engagement. When a scope needs more production capacity, editors, designers and producers are brought around the work. The client still has one senior point of ownership from the first idea to what comes next.
One senior owner. The right team around the scope.
The model keeps strategic responsibility close while giving production the room to scale.
Sami leads
Strategy, research, ideas, creative direction, senior communication and quality control.
Specialists support
Editors, designers and producers join the work when the scope needs additional production capacity.
You get
One senior point of ownership from the first useful idea to the work that gets delivered.